Positioning of the Site to Brick and Mortar

The Victoria's Secret site is similar and different to their brick and mortar stores in many ways.  The Victoria's Secret site and the brick and mortar stores follow the same color combinations and look.  Both are meant to be very feminine.  You will mainly see colors of pinks and reds when you are in the store and when you are on the website.  Both also use the Victoria's Secret "Angels" to promote the products.  When you walk into a store, there are pictures of the "Angels" all over the place.  When you go on their website, you will see the same exact models everywhere.  Both the store and the website and using the models to really promote the products and send a message that if you wear the products that the models are wearing, then you could look and feel as sexy as they are.  Victoria's Secret is great at marketing because of this aspect.  They get into the customer's mind very well and show them that you don't necessarily have to be a model in order to look or feel sexy.  Lastly, the prices on the website are mainly the same as the prices in store.  If there is a promotion in store, there will probably be the same promotion on the website.  However, sometimes the website will offer free shipping, money off of a purchase, or a gift with purchase.  That is the only difference considering pricing online and in store.

However, there are many differences between the two as well.  The main difference is that the Victoria's Secret site has way more product than the Victoria's Secret store.  The Victoria's Secret website has clothes, shoes, and accessories which you could buy.  The store does not have any of these products.  Although the stores have the PINK collection and the Supermodels collection, they do not have the clothing items and shoes that are offered online.  These clothes and shoes offered online are mainly third party companies, which may have an effect on why the merchandise is not offered in stores.  Also, the sizes in a Victoria's Secret store are limited.  It would be very hard to find a size that is higher than a 38 band.  The only time you really see these sizes is when it is Semi-Annual sale.  When you go online though, you can pick these sizes. Online you can even go as big as a 38 DDD.  You will almost never find that size in a Victoria's Secret store.  This is something that Victoria's Secret should work on so that they can have more similarities between the store and the website in order to make each coincide with each other.