You can buy many items on Victoriassecret.com, such as bras, panties, sleep, beauty, swim, VSX Sport, clothing and shoes. If we look at bras, there are many collections you can choose from. Some collections are: Very Sexy, Body By Victoria, Angles by Victoria's Secret, Fabulous by Victoria's Secret, Bombshell, Cotton Lingerie, Incredible by Victoria's Secret and The Showstopper by Victoria's Secret. Bra's on the website range from $29.50-$88.00. Below are some examples of bra merchandise offered on Victoriassecret.com
When Victoria's Secret introduces a new bra, there is always a new fragrance that goes along with the bra launch. This is how they create a successful marketing campaign. They market both of these products at the same time and it creates excitement and anticipation for the product. When a new bra comes out, for example the Incredible, an Incredible fragrance was also launched as well. Recently, Victoria's Secret launched the new Dream Angels Collection. Along with commercials on TV, Victoria's Secret put the launch on all of their Social Media sites, including Facebook, Instagram and Twitter. Here is an example of their marketing campaign on Facebook:
Here is an example of the fragrance advertisement that was also launched with the new Dream Angels Collection:
They continue to launch the products on their website. On Victoriassecret.com, they state that the new Dream Angels collection is a softer than ever push-up and comes in multi-way and demi.
Underneath the main advertisement on the website is the bras that you can choose from. Then at the very bottom of the page is the new fragrance that came out with the new bra launch.
Victoria's Secret usually advertises their new market campaign for about 2-3 months. They usually have four launches a year, so spreading the campaign 2-3 months long is a good time length for the company. In order to build the "hype" up for their new launches, Victoria's Secret hands out advertisements in their stores with every purchase and puts advertisements on their website to make it known that there will be a new launch coming out.
The Victoria's Secret website is very "girly" to me. When you first log onto the website, there is a pink banner that goes from left to right on the top of the website where you can choose what category of merchandise you would like to shop. Below that is always a picture of a supermodel with whatever product they are trying to advertise. The below picture shows the model advertising a free tote with any swim purchase. On the right side of the picture shows an advertisement of free shipping if you spend $50. You will also get $30 off a $150 purchase.
Below the main picture are always five smaller pictures advertising some sort of product, promotion, or line of clothing. The below picture shows a link to get the Very Sexy Multi-Way bra, Beach Dresses, the Pink Boyfriend Pant, Swim, and a link to apply for the Victoria's Secret Angel Card.
Lastly, below those five pictures is the information section. There are links that could take you to places such as Secure Checkout, Privacy and Security, Customer Service, Contact Us and even Careers at Victoria's Secret. There is even a link to Victoria's Secret's Facebook page as well.
