Victoria's Secret's Target Market is the middle class woman or man shopping for a middle class woman aged 21-49. The customer wants to feel sexy and look sexy, which is why she comes to shop at Victoria's Secret. Whether she is trying to buy lingerie to wear on a casual day or on a night to impress someone, Victoria's Secret caters to her needs and wants. She is not afraid to look sexy or wear skimpy lingerie.
Victoria's Secret's PINK line attracts people outside of the Victoria's Secret market. These are the younger age women, such as the college student aged 16-29. The bright colors, trendier prints and smaller attire appeals to be more casual and laid back than the traditional Victoria's Secret line. This line inspires the younger generation to come into the store and shop. Victoria's Secret recognized that there is a fad with females who are growing up faster and faster. The Pink line position's itself as an acceptable method of offering female young adults the opportunity to purchase items where not many other apparel brands will.
Victoria's Secret's PINK line attracts people outside of the Victoria's Secret market. These are the younger age women, such as the college student aged 16-29. The bright colors, trendier prints and smaller attire appeals to be more casual and laid back than the traditional Victoria's Secret line. This line inspires the younger generation to come into the store and shop. Victoria's Secret recognized that there is a fad with females who are growing up faster and faster. The Pink line position's itself as an acceptable method of offering female young adults the opportunity to purchase items where not many other apparel brands will.
