Victoria's Secret recently launched a "Bright Young Things" line where they have underwear that says, "Call Me," "Wild," and "Feeling Lucky." Parents took to Victoria's Secret's Facebook page to criticize the company for the sayings on the underwear. They were complaining that Victoria's Secret was targeting this line to the 'younger' teenager. However, Victoria's Secret responded with:
"In response to questions we recently received, Victoria's Secret PINK is a brand for college-aged women. Despite recent rumors, we have no plans to introduce a collection for younger women. 'Bright Young Things' was a slogan used in conjunction with the college spring break tradition."
I personally feel like these parents are taking this issue way out of control. Victoria's Secret is known for being sexy. For the company, sex sells. The brand is not meant for a young girl, so parents should not even let their child shop there if they are not okay with the message that the brand sells. A girl who is not even a teenager yet should not even be wearing lingerie in the first place! I feel like parents try to shelter their kids from "sexy" things, when in reality no one should even be seeing a "child's" underwear in the first place. Parents should worry more about their "child" not showing someone their underwear rather than worrying about what the underwear actually says.