Friday, May 31, 2013

Value Proposition

Victoria's Secret is a value-based company.  Their mission is to make their customers feel sexy, sophisticated and forever young.  They acknowledge their responsibility to deliver on that promise by providing high-quality, safe and effective products in all of their brands.  While their parent company, Limited Brands, offers a broad array of products from perfumes to collegiate dorm wear, they apply the same, disciplined approach to all of their products when it comes to quality and protecting their customers.  As a retailer, they have contracts with manufacturers throughout the world to make their merchandise.  Vendors are selected based on their ability and commitment to meet their safety and quality standards, as well as follow their strict ethical, labor and environmental standards.  Once contracted, their internal experts work with vendors to certify compliance with their strict quality standards and sourcing policies in an ongoing basis.