Addressability

Strength:  Victoria's Secret has a very easy URL Addressability to remember.  It is simply Victoriassecret.com (their name).  This is a huge strength because if someone wants to buy something from Victoria's Secret online, they will actually go to the website right away, instead of trying to figure out what the URL is.  Some stores cannot make their URL Addressability the name of their store.  This is where Victoria's Secret has a huge advantage in the business. 

Threats: A possible threat could be if someone made an URL Addressability say "Victoriassecrets.com" or "Victoriassecretlingerie.com"  They are very similar to their current URL, so customers might get confused as to which website is the real website. 

Interactivity

Strengths:  Victoria's Secret does a great job with interactivity on their website with their customers.  If there is a sale going on, the main page will state the sale and any additional discounts offered.  The customer immediately is aware of the promotions and can respond by actually buying the promotion that is being offered  On their Facebook page they also tell their "followers" what is happening with the company, what is the new "hot" item, what the Angels are up to, etc.  They really like to keep their customers involved in the process of creating new products and love to hear the customers opinions.  Lastly, Victoria's Secret sends tons of emails.  They are always trying to communicate with their customer's through email.  Email is how they mainly get their customer base that is needed in order to make the brand as successful as it is today. 

Weaknesses: A main weakness that Victoria's Secret has is that they do not have an online chat on their website.  Since they do not have an online chat on their website, they are most likely loosing potential sales that could really benefit the brand.  If someone needs help measuring what bra size they are at home or was not sure about a particular item, an online chat could help tremendously.  This weakness should be fixed immediately for the brand.

Opportunities: An opportunity for Victoria's Secret's interactivity is getting an online chat.  With the online chat being accessible by the online shoppers, more questions would be answered, more products would be sold, and a lot more customers would be happy with their purchase decision.  Also, there will probably be less online returns since the customer can get any questions answered before they buy the product. 

Threats:  A huge threat to Victoria's Secret's interactivity is the use of online chat's from competition.  Competitors already have online chats on their websites to ask questions.  Their websites are more advanced with this technology and they are able to access their customer directly, more than Victoria's Secret can since they do not have an online chat.  

Memory

Strengths: Victoria's Secret allows you to make an account on their website.  Once you have made an account, all of your information is stored on the website including your address, credit card information and email address.  This gives the customer a convenient shopping experience and saves them time and aggravation. 

Weaknesses: One main weakness that Victoria's Secret has is that their Credit Card website does not link to their own website.  It is through a different company, so in order to pay your Victoria's Secret "Angel Card" you have to go to a separate website and do any necessary transactions regarding your credit card there. 

Opportunities: Victoria's Secret has the opportunity to link their website with their credit card website. By doing this, it will be easier for the customer to take advantage of all the benefits the "Angel Card" offers and will be convenient for the customer. 

Threats: Other websites already link their credit card website to their main website.  If anything, they have all of the credit card information in the "Your Account" section on the website.  Customers who have a credit card might prefer this option better and shop at competitors rather than Victoria's Secret.