Strength: Victoria's Secret has a very easy URL Addressability to remember. It is simply Victoriassecret.com (their name). This is a huge strength because if someone wants to buy something from Victoria's Secret online, they will actually go to the website right away, instead of trying to figure out what the URL is. Some stores cannot make their URL Addressability the name of their store. This is where Victoria's Secret has a huge advantage in the business.
Threats: A possible threat could be if someone made an URL Addressability say "Victoriassecrets.com" or "Victoriassecretlingerie.com" They are very similar to their current URL, so customers might get confused as to which website is the real website.
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