Victoria's Secret's Target Market is the middle class woman or man shopping for a middle class woman aged 21-49. The customer wants to feel sexy and look sexy, which is why she comes to shop at Victoria's Secret. Whether she is trying to buy lingerie to wear on a casual day or on a night to impress someone, Victoria's Secret caters to her needs and wants. She is not afraid to look sexy or wear skimpy lingerie.
Victoria's Secret's PINK line attracts people outside of the Victoria's Secret market. These are the younger age women, such as the college student aged 16-29. The bright colors, trendier prints and smaller attire appeals to be more casual and laid back than the traditional Victoria's Secret line. This line inspires the younger generation to come into the store and shop. Victoria's Secret recognized that there is a fad with females who are growing up faster and faster. The Pink line position's itself as an acceptable method of offering female young adults the opportunity to purchase items where not many other apparel brands will.
Victoria's Secret's PINK line attracts people outside of the Victoria's Secret market. These are the younger age women, such as the college student aged 16-29. The bright colors, trendier prints and smaller attire appeals to be more casual and laid back than the traditional Victoria's Secret line. This line inspires the younger generation to come into the store and shop. Victoria's Secret recognized that there is a fad with females who are growing up faster and faster. The Pink line position's itself as an acceptable method of offering female young adults the opportunity to purchase items where not many other apparel brands will.
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Does that mean an 80 year old woman would be turned away from your store?
ReplyDeleteI hate this brand and their idealization of women
ReplyDeleteI hate this brand and their idealization of women
ReplyDeleteVS should launch another sub-brand similar to PINK, but target young to middle aged men. The brand could simply be called BLUE or along the lines of that name. Possibly start with launching mens lingerie underwear to lure them in and get them interested. Then possibly expand to men's cologne, sportswear, etc.
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Great article! Customer segmentation and targeting are crucial strategies in today's competitive market. Understanding and effectively reaching your target audience can make all the difference in the success of your marketing campaigns. This article provides valuable insights into the importance of identifying and catering to specific customer segments. By implementing effective customer segmentation and targeting strategies, businesses can tailor their messages, products, and services to meet the unique needs and preferences of their target market. Keep up the good work!
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