Integrated Marketing Campaign

When Victoria's Secret introduces a new bra, there is always a new fragrance that goes along with the bra launch.  This is how they create a successful marketing campaign.  They market both of these products at the same time and it creates excitement and anticipation for the product.  When a new bra comes out, for example the Incredible, an Incredible fragrance was also launched as well.  Recently, Victoria's Secret launched the new Dream Angels Collection.  Along with commercials on TV, Victoria's Secret put the launch on all of their Social Media sites, including Facebook, Instagram and Twitter.  Here is an example of their marketing campaign on Facebook:

Here is an example of the fragrance advertisement that was also launched with the new Dream Angels Collection:

They continue to launch the products on their website.  On Victoriassecret.com, they state that the new Dream Angels collection is a softer than ever push-up and comes in multi-way and demi.  

Underneath the main advertisement on the website is the bras that you can choose from.  Then at the very bottom of the page is the new fragrance that came out with the new bra launch. 

Victoria's Secret usually advertises their new market campaign for about 2-3 months.  They usually have four launches a year, so spreading the campaign 2-3 months long is a good time length for the company.  In order to build the "hype" up for their new launches, Victoria's Secret hands out advertisements in their stores with every purchase and puts advertisements on their website to make it known that there will be a new launch coming out.