Digitization

Strengths:  Victoria's Secret currently updated its PINK page on Victoriassecret.com.  This led to a more cohesive brand image that was formed.  The new PINK page will increase brand loyalty among their customers and will set them apart from their competitors.  

Weaknesses: A huge weakness to Victoria's Secret's digitization is cost.  Recreating the PINK portion of the website costs as much as $1,000,000. Victoria's Secret should also have a "Check In Store" option where they can see if certain products are in certain stores.

Opportunities: An opportunity for Victoria's Secret's digitization would be sales.  By having a "Check In Store" option on their website, products would be easier to buy.  Products like swimwear and make-up are more appealing to buy in a Victoria's Secret store rather than buying online.  Also, by updating the PINK section of their website, it will further distance the line from the traditional Victoria's Secret line.  Maybe, creating a separate PINK website might be a smart idea as well.  

Threats: If Victoria's Secret were to create a "Check In Store" option, this might lead to loss E-commerce sales.  Customers might only go online to look at products then go to the store to buy them.  Some customers might even stop being E-commerce customers all together.  Also, Victoria's Secret does not have a good return policy when you purchase goods online and you want to return them.  The old policy stated that you had to ship your goods back at your own convenience and pay for shipping as well.  Competitors have free returns and in store returns as well, which Victoria's Secret does not.  However, Victoria's Secret recently changed their policy so you could bring the merchandise you want to return in store, but they will only ship it back for you.  You cannot exchange the merchandise in store for a different item, nor can you get refunded in store as well.  This is a huge threat to the company, especially since competitors let you return very easily.